q-Gifts’ Neighborhood

It's too cold above ground.

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Michael Jackson cupcakes. Arsenal cupcakes. Twitter cupcakes. Skull and crossbones cupcakes. Cupcakes with glitter and sprinkles and handmade ricepaper flowers. So many cupcakes!

 
Crumbs and Doilies make delightful iced cupcakes and they like to use MOO cards to spread the word. We caught up with them to find out how MiniCards and cupcakes are made for each other...

What made you decide to try MOO MiniCards?
We thought it seemed like a really fun idea! With the low minimum order we figured it was worth having some made up, just to see what they were like. Our cupcakes are very visual and part of their appeal is the uniqueness of each order - so having a way of printing lots of different designs in one print run was a very attractive prospect for us.

How do you use MOO cards to promote your cupcakes?
It's still quite early days as we only took receipt of our first delivery quite recently, but we're looking at including a few cards with each private order - like a fun and collectable freebie for people to keep and show their friends.

What do you consider to be the advantages of a MiniCard over a traditional sized business card?
They're smaller! It's a fun way of showing off some of our imagery in a unique and eye-catching way. There's also something about the colourful variety in miniature form that seemed to fit well with our mini-cupcakes.

You can now upload your own images for the front and back of the MiniCards - we see you've taken advantage of this in your designs...
Yes, we designed the 'back' image based on our company logo and 'sprinkles' design. We liked the fact we could use our full branding - the templates are great - but this works much better for us, as a small business. The cards are really cute, and likely to be kept, so featuring our branding loud and clear means the next time people want cupcakes, our details are there, used as a bookmark or pinned to the fridge.

Any plans to use MOO cards in other ways to promote your business?
We're thinking of punching a hole in a MiniCard and using it to secure a ribbon round a box of cupcakes. We've seen this a few times on Flickr, and it seems to work really well.

We've been really impressed with the quality and finish of the MOO printing, so we're definitely considering using more of MOO's custom products for special occasions. Christmas has only just finished but we're already planning for Valentine's Day!

Thanks for talking to us, Crumbs and Doilies!
If you're a cupcake fan, check out their Flickr stream too.

I don't know which is worse, the late hour or the freezing cold weather I'm flying to. Either way, bleh.

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Y!J Search and alumni
Originally uploaded by angrydicemoose

2010 is here and just had my first official day at my new job. I've know most of these folks for over five years now so the familiarity is nice. Plenty of new and fun challenges ahead, so this should be a fun year. (NOTE: photo and blog post are unrelated)

2010も始まり、今日は新しい職場での初仕事。殆どのメンバーは知り合って5年以上たつので、すでにエンジンかかった状態でスタート（？）。年男な今年は新しい職場でのチャレンジが楽しみです。(写真は去年の年末に参加した検索チームの卒業生と現役メンバーの集まり。。。)

mmm

mmm

Someone got a good meal.

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1 comment

We're about to head in to Cirque de Soleil.

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Because I am 2010.

I'm gonna find all kinds of uses for icicles this winter!

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